In 2008 Diesel did a cutting edge catwalk show which incorporated digital art, staged at the Pitti Immagine Uomo Fair in Florence, it was nothing short of amazing. Regular models paced the runway alongside animated holograms that interacted them within an underwater landscape.
Diesels creative team (under the direction of Wilbert Dals) based the show on an aquatic theme and worked alongside the Barcelona animation studio 'Dvein' (did the work on the CGI visual effects and 3D animations) and with Danish multi-media production agancy 'Vizoo' (providing the innovative technology).
A series of 'foils' projected the visuals into mid air as you see above in the image. And the models were able to interact with them and walk through them. It had a real catwalk feel allowing you to see it from both sides: you can see the models, the holograms and the public from both sides. This technology has never been used before in this way and is usually used in the corporate world, for sales presentations, and the visuals have always been viewed from one side, this was achieved by setting up two rigs instead.
Animations were done with standard CGI animation software but were made for a 15m by 2.5m screen. And it is all rendered in HD which would be quite demanding as its 30 frames per second. However it took just two and a half months.
In my opinion by Diesel bringing together 'Dvein' and 'Vizoo' it gave the catwalk a uniqueness which is Avant Guarde and also created a truly holographic, 3D motion graphic experience.
Something truly magical, i would imagine it would be to see this show.
it is quite unique, the only danger i would see is if it might distract the audience from the fashion as they would be looking at the animation... but other than that it is very different and original.
ReplyDeleteIt creates a unique experience for the user, which will differentiate the brand amongst it's competitors. It's great for the brand identity, I would agree with Linda in that it might distract the viewers from the clothes - but then it's also creating a vision and fantasy for the viewer. It's very cool to have a theme as many fashion shows can be quite generic.
ReplyDeletePerhaps this could be a pre cursor fo the models themselves being replaced by a digital hologram. Or they could at least complete the work before hand or even remotely. This would mean the location of the show would not be a confine.
ReplyDeleteIn response to Ken above, I don't think you could ever replace the models with holograms as the whole purpose of a fashion show is to see clothes that someone has designed and made. If it goes all the way to holograms then it becomes less about being a fashion designer and more being an animator.
ReplyDeleteAs for the show itself, I liked seeing it. I can understand saying it might distract people from the clothes but as someone who has no real interest in fashion, were I in the audience I'd find this a very welcome addition. It's certainly impressive to see.
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ReplyDeleteI am really interested in this and I've looked up a number of videos regarding holographic events. Fashion shows are a fantastic way to exhibit what the latest technology has to offer! Fashion shows can get a little bit samey and this is a great idea to make the experience so much more exciting for the audience!
ReplyDeleteOne drawback, there is something missing from this show, although the audio is cool I feel that there needs to be more of a connection between the model and the piece, the visuals and the models could in fact be in two entirely different spaces. Maybe if they interacted more it might enhance the experience.