- Issue - address the issue
- Take a creative/design approach (encourage a change in behavior)
- Dont solve but address
- Set up an experience i want the user to have
- Doesn't have a water tight problem
- Original issue may not be solved but if you have a different point then that is fine too
- Dont have to approach an enormous issue/problem
- You can take elements of the issue and then work of them
- Break down the experience of a office waiting room into experiences
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